Hyatt Place Dubai

Bringing photography and video in-house across four hotels, and giving every F&B offer a look of its own.

Hyatt Place Dubai · 2020–2023 · Art direction, photography, film, graphic design

I was the cluster graphic designer for four Hyatt Place hotels in Dubai: Jumeirah, Wasl District, Al Rigga and Baniyas Square.

The brief

Everything followed the global brand standards, which made our F&B offers look muted when they needed to grab attention. We reused internationally approved photos until they were worn out, though they didn't show our own food or spaces, and a professional facilities shoot cost AED 10,000 to 15,000 each time.

The work

I started shooting F&B offers myself, so the photos matched what we were actually selling. Each activation got its own identity, built around its title, while the copy stayed in the brand fonts.

A look for every offer

Over three quiet summer months, we shot F&B, lifestyle, rooms,

and facilities across the hotels.

Taking shoots in-house

Bringing shoots in-house saved at least AED 120,000 and gave us photos of our own food and spaces. The work met Hyatt's brand audit standards, and management was delighted with the quality.

The outcome

To Carissa, our marketing executive, who helped shape ideas and artworks with me and supported every shoot, and to Edra, my manager, who backed us both and helped us grow.